Mastering the Podcaster Mindset
Mastering the Podcaster Mindset
The Power of Curiosity & a Small Niche with Capsho's Deirdre Tshien

Deidre Tshien is a successful entrepreneur who has started several businesses, including a dessert bar, a burger restaurant, and a coaching business. She is also the founder of Capsho, a program that generates AI-generated show notes. Tshien’s businesses have been successful, but she has also faced challenges, including an employee stealing from her. Despite these challenges, Tshien has remained resilient and curious, always looking for new opportunities. In 2020, she was perfectly positioned to help other businesses grow their online presence, and she discovered that finding a niche was the fastest way to grow her business.

In this episode, you will learn the following:

1. How Deidre Tshien went from working in banking to starting her own dessert bar and burger restaurant business  

2. How Deidre Tshien’s curiosity and tenacity allowed her business to take off after she and her husband moved to New York and started an agency helping ecommerce brands and boutiques grow their business online 

3. How Deidre Tshien’s business was able to weather the challenges of 2020 by pivoting to online offerings


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Other episodes you’ll enjoy:

Setting Personal Metrics for Podcast Success (that have nothing to do with downloads)

10 Ways to Authentically Connect to Your Podcast Audience

3 Ways to Avoid the Ultimate Podcasting Nightmare

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Edited by: David Sais (aka The Sexy Sound Guy)

Produced by: KaSa Media Productions

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